Friday, August 13, 2010

Choosing An Album...

Many people find it hard to choose an album. Consider these questions and suggestions when making your choice:
  • Do you want to mount the images or do you want the bookbinder to mount?
Choose a self-mounted album if you want to mount the images and keep costs down. Choose a custom mounted album if you don't want to do any mounting.
  • Choose a style that YOU love.
Couples are choosing you for your photography and your style. More often than not, they will like what you like. Simplify and stay consistent with your branding. This sends a message of confidence to your clients.
  • Matted Album or Flush-Mounted Album?
Both of these styles are great, but each has a very different look. Matted albums are more traditional and allow the person viewing the images to enjoy each and every image. Each image is separated by a mat which visually slows the viewer while looking at the images. Flush-mounted albums have a smoother look in which all the images are on the same surface. This creates a visual flow that allows the viewer to look through the images at a faster pace. Matted Albums and Flush-mounted albums are both an excellent choice. Choose the style that you love and looks best with your images!
  • How long do you want the album to last?
In today's market there are many choices, so this is an important question. If you want your client's albums to last for many generations, choose albums that hold actual photographic prints. Make sure the album is completely archival. Choose a reputable and knowledgeable bookbinder. The best quality albums are handcrafted. Lastly, visit your bookbinder and see their craftsmanship.

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